African Diaspora News Channel reaches a global audience through timely coverage of African affairs, politics, and current events. In a fast-moving news environment where first impressions matter, every thumbnail plays a critical role in whether a story gets noticed. As Senior Graphic Designer, I create high-performing visual assets for YouTube and social media, combining editorial storytelling, audience psychology, and data-driven design principles to maximise engagement. My work spans concept development, creative direction, A/B testing, and campaign design, helping the channel communicate complex stories through compelling visual narratives.