Industry

Food & Beverage (FMCG)

Client

AfriFresh Inc.

Building Bold Afrika: Growing a Modern African Food Brand in North America

Main Project Image

Building Trust, Shelf Presence, and Growth for an African FMCG Brand

AfriFresh set out to build more than a food business, it aimed to create a trusted consumer brand for African communities across the United States and Canada. Working across marketing, branding, product, and commercial operations, I led initiatives spanning packaging redesign, product launches, AI-powered creative production, retail marketing, consumer research, influencer campaigns, and Amazon marketplace strategy. Every project was designed to strengthen the customer experience while supporting long-term business growth.

Visit Website

Large Project Gallery Image #1

Large Project Gallery Image #2

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #2

Project Gallery Image for 50% width of the screen #2

Project Gallery Image for 50% width of the screen #1

From Strategy to Execution

This project reflects the kind of work I enjoy most, connecting business strategy with creative execution. From launching new packaging and directing commercial campaigns to analyzing market opportunities and building scalable marketing systems, every initiative was approached with the same objective: create measurable value for both the business and its customers. Rather than treating branding, operations, analytics, and creativity as separate disciplines, this work brought them together to build a stronger, more scalable consumer brand.